Annick Marketing Presents

Annick Marketing, a division of Annick's Old World Coffee & Tea, LLC, Fundraising

Fantasy Sports Fundraising

Easy, Compelling, Profitable

No inventory or delivery, gives you results quickly and develops relationships with those who support you in your community, gives your end customer a chance to win from $50 - $200!, just for purchasing a $10 donation card!

This fabulous program was developed by a company with over 20 years experience in magazine fundraising, as well as other programs and have proven this new fundraiser! People in communities are readily supporting local fundraisers with this project! This is a very new program, but based on over 2 decades of fundraising experience, and is alread proving to be wildly successful in other areas of the country. Nowhere in fundraising today does a program give your end-consumer in the community a stake in your success! A chance to win $50 to $200 if their card has a winning sports roster based on fantasy sports, is a very engaging, fun, and compeling program people want to support!

Making fundraising fun, like the most popular sports game going: Fantasy Sports

Our program is based on the popular fantasy sports games that are played by millions each week
You sell cards with a fantasy team roster inside
Card owners set a starting lineup from that roster and manage it throughout the season
Prizes are won based on the performance of the starting lineup

How is this program easier than other fundraising programs

Easy to sell

Fantasy sports is a 1 billion dollar industry growing at 10% a year
People want to participate
No “product” handling

Easy to manage

Online tools for card owners and league administrators
Downloadable files for easy program management
Great customer support
You do NOT have to be personally "into" a particular sport, or Fantasy Sports to easily run this - this is easy for anyone

Profit: How much money can we really make?

You are IN CONTROL of what you’ll make. You can make your money quickly, too. A well run 2-week campaign can have money in-hand, no issues, no delivery, no post-sale returns/replacements, etc...can have your profits in-hand in 2-3 weeks in most cases.

Example: a team of 100 members starts this fundraiser and each player commits to selling just 20 cards, you know for sure you’ll make $12,000. Running this project correctly can help you reach your goals now, avoiding a need for secondary fundraising.

Pick the number of cards you feel comfortable selling
Select a 500 card, 1000 card, 1500 card or 2000 card program.
All cards sell for $10, you keep $7 gross, and pay the winner from that. A 1000 card program easily earns you $5,000*, a 2000 card program earns $12,000*, and we are testing a new 5000 card program for large groups that can easily earn $33,000 in one campaign.

* Based on selling all cards

See the particular sport program you select (Baseball, Football or Hockey) for the timing and schedule of payouts to your winning customers. Your representative will work with you to select to proper size card program for your groups needs.

How does it all work?

1. Select your sport* and contact Annick Marketing

We offer our program in three sports. *(Note: Your league or team doesn't need to play one of these sports, you are selecting a Major League Sport which to play the Fantasy Sports Cards. This is a magnificent fundraising even for non-sport groups needing fundraising). These sports just relate best to our fantasy sports program.

Baseball (MLB)
Football (NFL)
Hockey (NHL)

Contact us at: Annick Marketing, P.O. Box 311, Albertville, MN 55301. www.oldworldcoffee.com/sports.htm (you should be on this page now)

annick@oldworldcoffee.com (email) - (763) 497-4405 Office - (612) 245-6956 Mark's direct Cell - (775) 522-3243 Fax

2. Setup your account and order cards

Use our setup form “Program Agreement”. Email or call and we'll get you a program agreement to start. We need a physically signed copy with at least 10% down payment of card cost, based on the size of program you select before we can have the cards sent to you. A custom project website is then set up for your customers to register their cards and you to start selling then managing your project.

3. Plan your fundraiser

Be sure to work with your ANNICK MARKETING Rep to set up and plan your project and arrange how to kick it off and if feasible, have your rep there on kick off day. Once you start, use our online administrative tools to:

Plan your fundraising events
Create your results portal site
Create downloadable advertising materials
Download administrative files to assist in tracking your program. These files are uploaded back to the site to provide data needed by the program.

4. Distribute roster cards to your members to sell

Pass out roster cards to your members to sell on "kick off day".

Best practice is to get cards out at registration or early season day when you can have everyone there for a "kick off" presentation and give them a date and location to return the money and sold ticket stubs. Annick suggests a two week window of expectation to sell. A “kick off” presentation can be done in conjunction with registration day or whatever day you can have everyone present for a short start to the project, by your Annick representative, in many cases.

5. Collect sold ticket stubs and unsold roster cards (if any remaining)

Collect ticket stubs and money from roster cards from sold by your members and any unsold roster cards, if any. Redistribute unsold cards for someone to sell.

Most projects work best if you set a window of about 2-weeks to sell, and then turn in stubs and money.

6. Complete and upload administrative files

Enter information from sold cards into the downloaded spreadsheet and upload it back to the web site.

This process identifies card owners and provides information for reports.

7. Manage fundraiser (an easy process)

At this point it's a matter of managing the fundraiser throughout the season. Management SIMPLY involves adding and removing communications posted on the portal site, viewing monthly reports and paying winners.

By managing your project with an administrator to pay out winnings, you keep in touch with your base of customers. You develop a rapport with them and generate ongoing support and connections in your community. This process can elicit more support and interest in your project and your team from the community and builds, year after year.

How do we get started

1. Contact Annick Marketing as soon as possible!

(763) 497-4405 office

(612) 245-6956 cell

(775) 522-3243 fax

mark@oldworldcoffee.com

Annick Marketing is a division of Annick's Old World Coffee & Tea, LLC, Fundraising

Annick Marketing, P.O. Box 311, Albertville, MN 55301

1. Select a sport

Depending on the time of year that you have available to sell cards select the sport you want to use to raise money.

Baseball
Football
Hockey

2. Select the number of cards to sell

Choose to sell 1,000, 1,500 or 2,000 roster cards. (4,000, 5,000 card program may soon come out).

Select the number that you feel confident your organization can sell and what amount helps you meet your fundraising goals.

3. Sign up either by having us provide you with an agreement either in the email or by fax or postal mail.

submit your signed program agreement with at least 10% down payment (of your total card cost for the program size you select) using the following profit schedule as a guide: We are not encouraging nor discouraging totally pre-paying for your cards, but if you do, there is a generous discount.

4. Sell the cards

Distribute to your team members and have them sell your roster cards. Try to have this done on a 1 - 2 week time frame.

With the cards being sealed to prevent viewing the rosters and the prizes paid monthly the program is designed to allow you to sell cards even after the start of the season. Remember that this is your fundraiser and the goal is for you to make money. So sell your cards until they are gone. If you have cards not sold by the end of that two week period, then of course, keep trying to sell them, as you will have committed to the entire lot of cards anyway. They have potential value to your customers through much of the sport season.

It is as easy as taking the number of cards divided by the number of your members and having them commit to that number of sales in your expected time “window”.

If you have 100 members on a 1000 card program, each member only need sell 10 cards. Do not be concerned about the size of your group; all groups big and small should call us and we'll work with you to find the right size card program.

Annick Marketing (a division of Annick’s Old World Coffee & Tea, LLC, Fund Raising) has 17 years of fund raising experience and recommends that you have your members commit to selling most or all of their cards within two weeks from the inception of your project. In many cases, a representative from Annick can be available for a “kick off” presentation to your group the day you start your sale.

Fabulous Program! Your customer can WIN more than their donation amount! Many customers will buy more than one card! No product to deliver, no returns or damage/replacement/wrong-item issues! Money collected with each sale so it is NOW profit.

Thank you for reviewing this project and let’s get started right away, shall we?!!